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["MOOC课程设计表（编制日期：  ）"]
["课程名称：《市场调查与信息分析》",null,"课程负责人：秦宗槐",null,null,"课程所在系部：经济贸易系"]
["一级结构","二级结构","视频内容",null,null,"非视频内容"]
["（模块）","（小节）","内容","时长发（分钟）","特殊要求","教学资料","随堂测验","课后测验","课堂讨论","作业"]
["欢迎模块",null,"介绍课程内容，学习目标，授课教师个人履历，测验及作业，课程考核等内容",5,"1.所有授课用PPT美工处理；2.两个机位拍摄。"]
["项目一：课程认知","1.1课题分组与选题 ","1.1-1课题分组与选题 ",15]
[null,"1.2调查方案设计 ","1.2-1调查方案设计 ",15]
["项目二：调查方法","2.1纸质问卷","2.1-1问卷结构说明",10]
[null,null,"2.1-2问卷开头附录甄别设计",10]
[null,null,"2.1-3 问卷正文封闭题型设计",10]
[null,null,"2.1-4问卷正文开放题型设计",10]
[null,null,"2.1-5问卷正文性质类问题设计",10]
[null,null,"2.1-6问卷正文措辞设计",10]
[null,null,"2.1-7问卷正文答案设计",10]
[null,null,"2.1-8问卷正文问题逻辑流设计",10]
[null,null,"2.1-9问卷排版",10]
[null,null,"2.1-10问卷评价",10]
[null,null,"2.1-11问卷发放计划制定",20]
[null,null,"2.1-12问卷发放实施",21]
[null,"2.2商业数据爬取 ","2.2-1商业数据爬取 ",10]
[null,"2.3国家数据获取路径","2.3-1国家数据获取路径",10]
[null,"2.4网络问卷 ","2.4-1网络问卷 ",10]
[null,"2.5神秘顾客 ","2.5-1神秘顾客 ",10]
[null,"2.6访谈法","2.6-1访谈法",10]
[null,"2.7文案调查法 ","2.7-1文案调查法 ",10]
[null,"2.8市场调查方法甄选","2.8-1市场调查方法甄选",10]
["项目三：数据整理与展示","3.1问卷审核 ","3.1-1问卷审核 ",10]
[null,"3.2问卷编码 ","3.2-1问卷编码 ",15]
[null,"3.3问卷转录 ","3.3-1问卷转录 ",10]
[null,"3.4数据清单制作 ","3.4-1数据清单制作 ",10]
[null,"3.5spss介绍与数据导入","3.5-1spss介绍与数据导入",15]
[null,"3.6问卷数据描述 ","3.6-1问卷数据描述 ",15]
[null,"3.7图表文字展示 ","3.7-1图表文字展示 ",15]
["项目四：调查数据信息分析","4.1静态分析 ","4.1-1总量指标信息分析",15]
[null,null,"4.1-2相对指标信息分析",15]
[null,null,"4.1-3平均指标信息分析",15]
[null,null,"4.1-4变异指标信息分析",15]
[null,"4.2动态分析 ","4.2-1水平指标信息分析",20]
[null,null,"4.2-2速度指标信息分析",20]
[null,null,"4.2-3动态趋势信息分析",20]
[null,"4.3列联表分析","4.3-1列联表分析",10]
[null,"4.4方差分析 ","4.4-1方差分析 ",15]
[null,"4.5相关分析 ","4.5-1相关分析 ",15]
["项目五：报告撰写","5.1报告框架描述 ","5.1-1报告框架描述 ",15]
[null,"5.2注意事项","5.2-1注意事项",10]
[null,"5.3报告内容撰写","5.3-1报告内容撰写",15]
[null,"5.4报告格式修改 ","5.4-1报告格式修改 ",10]
[null,"5.5成果制作与汇报 ","5.5-1成果制作与汇报 ",10]

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